A new beacon for culture
Built on the site of a former fire station in regional Normandie, we created an identity for the newly formed Théâtre de l’Arsenal to act as a cultural beacon. Supported by a bold and dynamic brand language designed to capture the public’s imagination, our ongoing work has enabled the theatre to establish a reputation as an exciting centre for the performing arts.
Client: Théatre de l'Arsenal
Visual identity
Art direction
Brand strategy
Campaign
Environmental design
Website design
In collaboration with
Illustration: Patrick Pleutin / Graphic design: Johan Rosenmunthe / Photography: Olivier Bonnet / Programming: Cécile Adam / Editorial coordination: Léa Laaouidi Caillou, Isabelle Paccalet